The first release sees none other than DJ Qu deliver 3 rugged cuts of subterranean, dance-floor heat to represent the musical direction and ethos for the new label with the appropriately titled Social Experiment EP.
Social Experiment will serve as a non profit record label with 100% of all net proceeds donated to MAAC.
About MAAC:
MAAC (Music Against Animal Cruelty) is a non profit organization with one simple directive: to save African wildlife. MAAC is a vehicle conceived by Jonny White of Art Department fame and long time friend and founder of Pulse Radio, Wade Cawood, to act as a broker between musicians, music industry and music fans alike, and organizations who are working on initiatives to save various animals facing the dangers of a diminishing population and/or extinction. Ultimately MAAC's objectives will extend to curating large scale events in hopes of raising substantial funds, allowing us to curate our own initiatives in Africa. In the interim we will be working as a "fund" to which anyone can contribute. We in turn will select various "grassroots" initiatives as beneficiaries. Whether it be to save lesser known animals who desperately need our help like the Wild Dog, or to enable Rangers to educate land-owners and farmers as to how they can safely utilize their land to produce crops.
Released by:
Social Experiment Records
Release date:
22 November 2015
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